Say it in 100 words

this is so important in business and in life. soo many people ramble and fluff for no reason. get to the point.fast.

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“No matter what your role, you undoubtedly have to explain what your organization does several times a week (even if it’s just at a cocktail party).

This “elevator pitch” can be a critical tool in forging a productive new partnership or winning a new customer.

Start by explaining the problem your company aims to solve.

Follow with a brief overview of what your company offers to your customers and why it is helpful to them.

Share any successes or traction in the market you’ve had to date.

Don’t forget to express what you find personally compelling about your company’s mission before the elevator reaches your floor.”

Source : HBS